We’re committed to helping the cement and concrete industry tackle the challenges of our day to meet our goals for the future.

Our mission
We work to create the optimal conditions for our industry to lead and thrive in the clean economy by advancing the environmental, economic and societal benefits of building with concrete and by collaborating with stakeholders towards positive, sustainable change and growth.
In short, we inform, we guide, and we lead.
Our vision
A world where concrete is a net-zero material of choice to help build a better future.


Our values
We pride ourselves on our integrity, curiosity, drive, commitment to excellence and collaborative approach. We earn and maintain the trust of our stakeholders by being objective, authentic, transparent and direct.