Home 5 Event 5 Comms In Question: “Greenwashing” is ending. Are companies ready?
Sarah Petrevan | Vice President of Sustainability at Cement Association of Canada. Comms in Question: “Greenwashing” is ending. Are companies ready? September 20, 2023 | 2:00 PM EST

Comms In Question: “Greenwashing” is ending. Are companies ready?

Comms In Question: “Greenwashing” is ending. Are companies ready?

Curious Public has pulled together experts to discuss changes to the ways corporations can talk about sustainability – and the concept of “greenwashing” as a whole.

Featuring CAC’s Vice President of Sustainability Sarah Petrevan

Sustainability has become an increasing staple of both corporate strategy and investor decision making. But a lack of widely accepted global reporting standards has prevented market development and led to accusations of “greenwashing.”

The International Sustainability Standards Board (ISSB) has created new global standards for mandatory financial reporting that will include sustainability-related risk. These standards will apply to all publicly traded companies.

It’s a pretty big deal.

Until now, communications and marketing teams could say what they wanted about corporate sustainability. Soon, though, public companies will need to disclose their sustainability-related risks as part of their financial statements. Communications and marketing professionals have to get up to speed on how they can ‘talk green’ without risking backlash from regulators and investors.

Curious Public is pulling together leading communications and sustainability experts to share what we need to know about the ISSB’s new regulations – among other related topics – and how we can communicate in this new era. Our host, Lloyd Rang, will lead the panel discussions, and ask guests to share their insights and best practices.

September 20, 2023 2:00 PM